ABOUT

Founded in 2022. We started with an algorithm. The goal was simple. Figure out a way to compare two swings. There’s a lot of noise out there about swing secrets, magic moves, and feel vs real. But if there is a "right way", how come every player on tour has a different swing? There had to be a way to see what’s really changing player to player, swing to swing, and how swings evolve over time. But with the current analytics: tilt, turn, sway, knee bend… the swing is too dissected to make any sense. First we put it all back together. Then with fresh eyes and a new approach, we found it. A new metric. One that translates across all swings. A constant baseline that makes it easy to compare any golfer, any club, any swing. We measure what matters most, CONSISTENCY.